The RCZ is unique in a number of ways. It is the first Peugeot not to use the zero or double zero numbering system in its name. Another special trait the car has over its brethren is that the production version will be unveiled to the public only two years after the concept car, called the 308 RCZ, was first shown. It has been confirmed that this will happen at the Frankfurt Motor Show this September.
Peugeot emphasises the importance of the 2+2 Coupé by stating that it will be sold as an exclusive model that will give discerning enthusiasts great driving enjoyment. Much of the concept's exterior look has been kept intact to stay within the high styling expectations it created.
Time is now etching that much closer to the launch of the Peugeot RCZ. Therefore Peugeot has released some teaser images to keep the mind guessing and the wallet interested. Even a tentative release date has been issued as the spring of 2010. While the company fully appreciates current economic conditions it is also quite confident that envisaged RCZ sales figures will be achieved.
Press Release
In September 2007, at the Frankfurt Motor Show, Peugeot unveiled a concept car which left no observer unmoved: the 308 RCZ. The desire to turn it into a commercial reality soon became overwhelming. However, to achieve the transformation from dream to reality required real determination, daring, and a lot of inventiveness.
The stylists and engineers worked together to ensure that the whole vehicle was in keeping with the expectations created by the exterior styling. If the first wish was to keep the purity of the original styling, in spite of the challenges imposed by its production and commercialisation, the stakes went even further.
In fact, some very ambitious objectives were set in terms of driving dynamics and build quality in order to give the car its own, extremely strong identity. The objective behind this compact 2+2 Coupé is for it to become an exclusive vehicle, full of emotion, aimed at enthusiasts who are particularly discerning with regards to driving enjoyment. Its name, RCZ, symbolises this special and unique position within the Peugeot range, as it is the first car which does not use the usual zero or double zero numbering system. The RCZ, therefore, acts as an illustration of all of Peugeot's key values; values which move with the times but are still pure and always in keeping with today.
Another challenge faced by the project team was to complete the development of this new vehicle in a particularly short period of time. This was achieved as, just two years after the concept car was first shown, the RCZ will be revealed for the first time to the public, in its final form at the 63rd Frankfurt Motor Show.
A real challenge in the current economic climate, the RCZ will go on sale in Spring 2010.
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